Getting Rid of Your Competition: Being Successful in a Saturated Market by Offering Unique Value

Description

It makes sense to focus on things like price point, sales approach, and product placement when competing against other business in your industry. You want to be competitive, but you also don't want to no longer be profitable. It's difficult to resist the temptation to race to the bottom every time you are outbid. How do you find a balance?

What if there was a way you didn't have to compete against others in your industry? What if your customers chose to do business with you not because you were the best deal, but because, in their mind, you were the only option? This workshop is all about taking you out of the competition and helping you to attract the right customers by finding and promoting your unique value.

Free workshop presented by Ben Toalson, a professional working in Brand Consulting, Content Marketing, Design and Development.